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Donuts - 2.0 Million Domains and the New Awards

Donuts, the largest registry for new gTLDs, has surpassed two million domain registrations!  “This is a strong indicator of the growth of new Internet identities,” said Donuts CEO and co-founder Paul Stahura.  “Since we launched our first domain names just over two years ago, we’ve seen steady growth across the board not only in our ‘not-com’ extensions, but in all new domains. We’re now approaching 12 million total registrations in new gTLDs, which means more and more businesses, individuals and organizations are adopting these relevant and specific domain names.”

In conjunction with reaching the milestone, Donuts also launched the Awards.  The winner of the $5,000 advertising award goes to one of eight small-businesses/start-ups who successfully leverage a Donuts' new gTLDs for their domain name.  Take a look at how these businesses are leveraging the new gTLDs and cast a vote for your favorite (until February 28, 2016).


Super Bowl Advertisment Showcases New gTLD

Fans of the Denver Broncos were ecstatic when their team recently won the Super Bowl. However, in the domain industry, the magic moment was seized by not-coms as they made their debut on the world’s biggest stage with the movie trailer for Gods of Egypt. The commercial directed viewers to the web address: GodsOfEgypt.MOVIE (a Donuts new gTLD)! For more details, click here.


New gTLD '.SHOP' Sells for 41.5 Million at Auction!

GMO Registry, Inc, a Japanese domain name registry business, has won the rights for the new top-level domain, .shop, for $41.5 million. The highest auction price to date for any new TLD.  Google and Amazon were among the contenders bidding on this new TLD. According to GMO Registry, they plan “to make registration of .SHOP domain names available exclusively to entities that operate commerce related businesses.” We will be sure to keep you posted once specific launch dates are announced.


New Domain Extensions: 16 Industry Experts Predict What Will Happen in 2016

The Domain Name Association (DNA), the non-profit global business association that represents the interests of the domain name industry, has published a feature guest post in which 16 industry experts have shared their predictions on what's next for new gTLDs in 2016. Its shaping up to be an exciting year! To learn more: