.XXX Sunrise Applications Questions and Answers

The post, dated August 26th, Why Reserving Your .XXX Domain Protects Your Brand explained why companies outside of the adult entertainment industry should register a .XXX domain.  The registry operator for .XXX, ICM, has even designed a special reservation process called ".XXX Sunrise B" to block the registration of branded names for 10 years.  With only a week to go before Sunrise B begins, now is the time contact your registrar to prepare your application.

Question and Answers for .XXX Sunrise B:

1. Honestly, who is going to register "mybrand.xxx" ?

The Internet is all about getting the eyes and ears of the masses.  A brand name plus an XXX extension though odd for most cases is still an intriguing combination.  It is this intrigue that people are trying to leverage and monetize into dollars.  A simple XXX Sunrise B registration prevents any damage to one's brand be it small or big.

2. How much is it going to cost me to reserve "mybrand.xxx"?

.XXX Sunrise B applications are 238.00* (net: 200.00) USD. So for as little as 20 dollars a year, brand holders can have peace of mind.  Moreover, registration prices typically go up over the years so locking in at a low yearly price is a good idea.  Also, compared to the time and money it would take to stop someone else who registers your brand and uses it for their own purposes, .XXX Sunrise B is a bargain.

3. With all these new TLDs, if I defensively register all of them, isn't this going to cost me thousands of dollars?

The best strategy for defensive registration is the same strategy for registering any domain.  If an extension makes sense for your customers, vendors, and partners then early registration is the best approach.  For instance, a small mobile phone business may consider registering the upcoming extensions .phone, .shop, and .web to promote their business while defensively registering .xxx, .gay, .eco, and .free because of their strong societal meanings.  I think this business can safely not register .wine as it has nothing to do with the beverage.

4. If I need more information to make a decision who can I speak with?

HEXONET is available to answer your questions.  Please email [email protected] and we will return with the answers you need.