Why Reserving Your XXX Domain Protects Your Brand
| With ICANN's approval, the newest and most controversial domain extension is about to open. On September 7th, 2011, sunrise applications for XXX domains start - the allotted time for brand holders to reserve their name with the Registry. Again, NOW IS THE TIME TO RESERVE and PROTECT your brand. | |
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For most companies and businesses outside of the Adult industry, news of the XXX domain extension has been a novel conservation piece for the water cooler, but not much more. However, few have stopped to think beyond the initial titillation and look at the actual and real possible effects that XXX may have on their business brand. In short, prevention and protecting your brand early saves not only time but lots of money as well. |
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| As a veteran of many new TLD launches over the past decade here in a nutshell is what marketing, brand managers, and business owners should know. | |
Branded Domains are Popular
Branded domains are popular since they DRAW EYEBALLS AND CLICKS. For a business, your name will be the single most typed search term that people use to locate you. Though YOURNAME.com will rank high for a search entry of "YOURNAME", but so will YOURNAME.XXX. Imagine that, YOURNAME.com and YOURNAME.XXX on the same page. So how many people do you think will click on the one with .XXX because it is more interesting? Well it is more than just interesting, don't you think?
Ounce of Prevention is Worth a Pound of Cure
Repeatedly, one of the single biggest issues faced by brand owners is others registering domains with their brand. Once registered by someone else, the mountain to climb is long, hard, and costly. Early defensive registrations of new TLDs will save brand owners a lot of headache and money.
Sunrise B - Quick, Easy, and Cost Effective Defensive XXX Registration
Even the ICM Registry, the registry operator of XXX, understands that defensive registration for their TLD will be important for companies with brands. This is why they specifically created a SPECIAL CATEGORY of registration called Sunrise B. These applications are for companies with brands outside of the Adult industry that can RESERVE, PROTECT, and PREVENT others from registering their BRAND.XXX. For a reasonable ONE-TIME application fee, your brand can't be registered by anyone for 10 years.
For more details on Sunrise B contact HEXONET at [email protected].