What are Domain Backorders and How do They Work?
Thousands of domains expire every single day. When this happens, the domain enters general availability, meaning that anyone (including you) can try and register it. Some domainers may wait until a domain hits their expiry date and register it manually. However, there is a better strategy to get domain names the moment they expire, and that’s by placing domain backorders.
What are Domain Backorders?
Domain backorders are a service provided by registrars that attempt to register taken domain names on your behalf should they ever become available.
Domain names are registered between 1 to 10 years. As the end of the registration period nears, the domain owner can choose to renew it. If they do not renew the domain, it’s said to be ‘dropped’ and is then released back into general availability. If somebody placed a domain backorder prior to it being dropped, the domain backorder system would try to acquire it the moment it becomes publicly available.
Domain backorders give you the best chance of registering a sought after domain name before anyone else.
Why Should I Place Domain Backorders?
Domain backorders are part of any strong reseller strategy.
The domain backorder system from HEXONET is completely free to integrate and use. Payment is only necessary upon successful domain backorders creating a low-risk, high-reward situation for resellers looking to offer new services to their customers. Resellers must have sufficient funds in their account as a deposit is taken the moment a domain drops. If we are unsuccessful in acquiring your backorder, the deposit is fully returned to your account.
Benefits of HEXONETs Domain Backorder System
HEXONET’s domain backorder system was built with one primary goal: to register dropped domains as fast as possible! And that’s exactly what we’ve done. We successfully backorder domains for our customers every single day. Here’s what sets our backorder system apart:
- High-rates of Success - The faster the domain backorder system, the higher your chances of acquiring a backordered domain name. That’s the driving force behind HEXONET’s domain name backorder system. We especially have high success rates with ccTLDs such as .IO and .CO.
- Hundreds of Available TLDs - With HEXONET, you can place backorders for 322 gTLDs and 15 ccTLDs, giving you plenty of options.
- Free to Integrate - You pay only upon successful domain backorders. Unsuccessful backorders have their deposits automatically returned to your account.
- Advanced Backorder Search Functions - You don’t just want any domain; you want domains with potential. That’s why we built an expiring domain search engine within the Control Panel equipped with our proprietary rating system that helps you determine which domains have value. Our simple approach of 1 to 5 stars helps gauge a domain’s utility. Factors that influence a domain’s rating include internet traffic, link associations, domain class, and more. All of this will help guide you to place backorders on the most valuable domains, likely to expire.
- Alerts to Keep You Informed - Never miss another opportunity with our backorder alerts. In the Control Panel, add keywords for the domains you want. Should a domain with your desired keywords about to expire, you’ll receive an email notification so you can place a backorder.
- Save Money with our Backorder Lite Feature - Keep an eye out for Backorder Lite options on your search results. For .COM, .NET, .ORG, and .BIZ domains, you may have an option for a Backorder Lite, which is a simple, affordable, flat-fee backorder. These are on a first-come, first-served basis and do not go to auction. Just note that our regular backorder service takes precedence over the Backorder Lite system. But you may find some gems at lower-prices!
Backorder services are a simple product to offer and implement. As a reseller, you can start advertising your backorder service, collect a few orders from your clients, and then manually submit them through the web interface or API at any time. You won’t need to build any technology around this service, as you are able to fulfill all the orders manually.
What If Multiple Backorders Are Placed on a Domain?
In instances where multiple backorders are placed on a domain through HEXONET, the domain is sent to a private auction. All the participants will receive an email from our auction partner Premium Sale. Once there, the parties can bid on the domain, starting at $10 USD over 3 days and the winner gets the domain name.
Ready to Get Started With Domain Backorders?
Getting started with domain backorders is simple, log in to your Control Panel, click “Domains” on the left side navigation bar, and then “Backorders” to start your search. Here you can also set-up backorder alerts and see the status of your current backorders. For more information, you can check out our WIKI on domain backorders or contact our sales department at [email protected].