Case Studies: 11 Companies That Use 'Hidden Gems' TLDs to Enhance Their Brands
Whether you’re running a business, starting a new project, or just need a branded URL shortener, selecting a concise domain name that fits with your brand is a crucial first step. But with so many options available, hunting for the best domains can be tough without a little inspiration.
Below, we've highlighted some of strong websites using the .HELP, .LINK, .CLICK, .PHOTO and .PICS extensions to help you discover what's available. And to help you find your perfect domain, we've put these five TLDs on promo for a limited time, starting as low as $5.83 USD/year! Read on to find out how a domain extension can help enhance your brand.
.HELP - Turn Knowledge Into A Destination
If you provide training, support to customers or employees, or assist those in need, .HELP is your dedicated resource to serve others.
How Are Brands Using .HELP?
Learner.Coursera.help - Online course support
When you’re operating a billion-dollar company and delivering online course technology to the likes of Stanford, Google, and IBM, a robust help center is a must. Rather than cluttering your primary site, you can register YourBusiness.help or YourProduct.help for a dedicated customer support portal. These domains can also be used as intuitive shortcuts to help articles, like YourBusiness.help/password-reset. Best of all, your .HELP site can rank in search engines for frequently asked questions. Try searching for “Coursera support,” and Learner.Coursera.help is the #1 search result!
COVID19Italia.help - Coronavirus reporting in Italy
Sourced in over 50 Italian news articles, COVID19Italia.help demonstrates how a .HELP site can become a dedicated resource for any topic you’re passionate about. Build .HELP domains for current events, life hacks, or complex issues to become an internet destination for your chosen subject matter.
HOI.help - Housing Opportunities Inc.
Housing Opportunities Inc. is a nonprofit that provides affordable housing and other assistance to communities in Indiana. Rather than settling for a longer domain name, they were able to register their initials, HOI, with .HELP, which perfectly defined their purpose.
How Can Your Brand Benefit From .HELP?
Whatever it is you may need a domain for, .HELP is the perfect extension to turn your expertise or mission into an online destination. Here’s how you can use .HELP for your own website:
Personal use: YourName.help, YourInitials.help, [email protected]
Business & services: YourBusiness.help, YourSpecialty.help, EmployeeResources.help
Tips & information: TravelTips.help, CurrentEvent.help, TrainingTopic.help
Nonprofits: YourOrganization.help, YourMission.help, YourCommunity.help
.HELP Promotion Details
- Promo Starts: April 1, 2020 at 10:00 UTC
- Promo Ends: December 31, 2020 10:00 UTC
- .HELP Promotional Price: 11.78* (net price: 9.90) USD
- Multiyear registrations are possible, however promotional pricing only applies to the first year
- Transfers and renewals are NOT eligible at promotional price
- Premium Domains are NOT eligible at promo price
Start searching for .HELP today!
.LINK & .CLICK - Connect With A Link. Instant Results With A Click
From branded URL shorteners to B2B websites, anyone can use a .LINK or .CLICK domain to connect with an audience or drive a call-to-action.
How Are Brands Using .LINK & .CLICK?
Barca.link - FC Barcelona
Whether you have 200 followers or 200 million, like FC Barcelona, it’s important to track what links your audience is clicking. But even if you’re not one of the most popular football teams in the world, internet users have come to expect links to be shared on branded URL shorteners as a form of authenticity. That’s exactly why FC Barcelona uses Barca.link as an official access point for their fans.
E.App.link - Keeping Up with the Kardashians
Have a TV show that millions of followers can stream online? Use a variety of branded .link domains to see where your biggest fans are! Depending on the platform, you will find the Kardashians use variations like E.App.link/GoWatchKUWTK and E.App.link/CheckOutKUWTK as savvy conversion-tracking tools.
Anyone can set up their own branded URL shortener in minutes using one of Hexonet's webapps like Bitly or Rebrandly. All it takes is a little creativity and a .LINK domain to get started!
SPERO.click - Polish design agency
Sometimes, all you need is a website for your customers to click through, such as a portfolio site or an informational webpage. In such times, it’s best to use a memorable URL or call-to-action. But why can’t your domain be both? Get straight to the point like SPERO did with SPERO.click.
Show your audience that results are only a click away by registering YourName.click, YourBusiness.click, or YourService.click.
How Can Your Brand Benefit From .LINK & .CLICK?
Whatever it is you may need a domain for, .LINK and .CLICK are the perfect extensions to connect you with your audience or drive a call-to-action. Here’s how you can use .LINK and .CLICK for your own website:
Personal use: YourName.link, YourInitials.link, [email protected]
News & blogging: RegionalNews.link, SubjectMatter.link
Social: ForumTopic.link, PopCultureReference.link
E-commerce & services on-demand: YourBusiness.click, IndustrySupply.link, InstantApproval.click, SameDayDelivery.click
Call-to-action: PetitionSigning.click, JobApplication.click, ConsumerOffer.click
.LINK & .CLICK Promotion Details
- Promo Starts: April 1, 2020 at 10:00 UTC
- Promo Ends: December 31, 2020 10:00 UTC
- .CLICK, .LINK Promotional Price: 5.83* (net price: 4.90) USD
- Multiyear registrations are possible, however promotional pricing only applies to the first year
- Transfers and renewals are NOT eligible at promotional price
- Premium Domains are NOT eligible at promo price
Start searching for .LINK and .CLICK today!
.PHOTO & .PICS - Domains Worth A Thousand Words
More than just images, .PHOTO and .PICS domains can be used to offer services, supplies, stories, and more to the community.
How Are Brands Using .PHOTO & .PICS?
AtelierDenFace.photo - Paris photo studios
The photography industry is more than just artists. l'Atelier d'en Face is one example of an SMB contributing to the vibrant ecosystem. Their site allows photographers to rent studios, book labs, and schedule workshops, and the .PHOTO extension perfectly captures what the company does.
JollyLook.photo - Vintage instant cameras
.PHOTO domains aren’t just for professionals. JollyLook raised over $600,000 USD on Kickstarter and IndieGoGo for their vintage-style instant cameras made from recycled materials. Their e-commerce site, JollyLook.photo, allows consumers to order cameras and accessories, follow their progress on new products, and share tips and photos with the community.
Hochzeits-fotograf.pics - German wedding photographer
One of the great opportunities new extensions offer to customers is the ability to register keyword-rich domains. These don’t even have to be in English, as Max Merget has illustrated with Hochzeits-fotograf.pics - meaning “wedding photography” in German.
Keyword domains not only help you rank in search engines, but they can also position you as an authority within your industry. Get top terms related to aerial photography, portraits, equipment, printing, and more while they are on sale.
How Can Your Brand Benefit From .PHOTO & .PICS?
Whatever it is you may need a domain for, .PHOTO and .PICS are the perfect extensions for any business or individual in the photography community. Here’s how you can use .PHOTO and .PICS for your own website:
Personal use: YourName.photo, YourInitials.photo, [email protected]
Business & services: SpecialityService.photo, EquipmentBrand.photo, IndustryKeyword.photo
News & blogging: ArtisticStyle.pics, TrainingTutorials.photo, PersonalInspiration.pics
.PHOTO & .PICS Promotion Details
- Promo Starts: April 1, 2020 at 10:00 UTC
- Promo Ends: December 31, 2020 10:00 UTC
- .PHOTO, .PICS Promotional Price: 11.78* (net price: 9.90) USD
- Multiyear registrations are possible, however promotional pricing only applies to the first year
- Transfers and renewals are NOT eligible at promotional price
- Premium Domains are NOT eligible at promo price
Start Searching for .PHOTO and .PICS Today!
We hope we have given you some fresh inspiration for how to maximize domain options available to you. There is no end to the creative ways to build your brand, support your customers and stand out online. What will your next domain be?