Online content creation is evolving, as many content creators turn to “link in bio” tools to showcase their content and better monetize their online presence. Here, Mariah Reilly from Identity Digital discusses how resellers can capitalise on this trend by offering .bio domains to their customers.

For many, creating online content isn’t merely a hobby — it’s a full-time job. Or, at the very least, it’s something they hope will eventually turn into a lucrative career. One that doesn’t merely allow them to quit the 9-to-5, but also propels them into the realm of internet stardom.

By 2022, the online creator economy was valued at an estimated $100bn. It’s a big business. For those with the winning formula, platforms like Instagram, YouTube, and TikTok offer a gateway to celebrity and success. But getting to that point isn’t always easy.

With over 200 million active content creators, competition is fierce. For those just starting, their biggest challenge is first in building an audience and then being able to monetize their following.

Connecting Across Platforms

For both established and aspiring content creators, it’s always a good idea to have profiles on multiple platforms. This is essential for audience-building, but that’s not the only reason.

A prolific TikTok creator who doesn’t have an active presence on YouTube is effectively leaving money on the table. Additionally, both platforms have their own revenue-sharing programs, and they frequently change. By spreading their work far and wide, they can better protect themselves against platform volatility.

But most importantly, creators shouldn’t be limited by a single social media service. By going multi-platform, they can create diverse types of content — like short-form videos on TikTok, and more in-depth videos on YouTube.

This creates a virtuous cycle. Sticking with the example of video-centric content creators: they may find that activity on TikTok drives followers and views to YouTube, and vice versa. But this can only happen if there’s an obvious connection between the two.

This is where link aggregation services–often referred to as “link in bio” tools–come in handy. These tools make it easy for creators to generate a single web page that contains links to all of their profiles across platforms. By dropping the link to this page in their bio they can quickly direct their audience to all of their content across platforms.

As “link in bio” tools become increasingly popular amongst creators, so too do custom web addresses. This is because they enable creators to better reflect their personal brand while aggregating their content. For resellers, this presents a potentially significant opportunity for domain sellers to engage a high-growth market.

Building Credibility Using “Link in Bio”

Many online platforms — like TikTok, YouTube, and Facebook— offer a revenue-sharing program to their largest and most successful creators. While these programs help creators pay the bills, they aren’t the most lucrative (or reliable) source of income. To turn content creation into a full-time job, they need to look elsewhere.

According to one survey published in 2021, brand deals are the primary source of income for 31 percent of all content creators. These can be hugely profitable, even for those with smaller followings. Put simply: creators can make a lot of money from a brand deal. But they first need to show that they are a credible, professional creator who can provide value.

When they reach the point where brands want to work with them on campaigns, they need to put their best foot forward. Something as simple as having a “link in bio” shows that they are invested, both personally and financially, in their own work. That they are serious about turning content into a legit business. And that they are someone a brand would want to partner with.

Explore .BIO Domains

The Best Address for the Job

With all eyes on one link, the web address a creator chooses is more important than ever. Given the prevalence of the phrase “link in bio,” it makes sense that many are opting for a .bio web address. It’s short, relevant, and to-the-point. Importantly, there are millions of unclaimed .bio web addresses still available, meaning creators can pick something that truly represents their personal brand and online presence.

At Identity Digital, we have seen immense growth in .bio: nearly 30% increase in registered .bio domains in the past year. And, we plan to double down on this trend. We are exploring partnerships with companies offering “link in bio” solutions, working to build affinity for .bio, and adapting our pricing to properly meet the customer where they are in their domain buying journey. For those selling domains, there is consequently a significant opportunity to capitalise on this growth and engage the high-growth creator economy

.bio is now on sale at HEXONET. Resellers can enroll in a rebate offer by contacting their account manager. Get in touch and learn about other partnership opportunities today.

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