Is .Asia used in Asia?

As a Western registrar we often get asked if a regional geo TLD such as .Asia is a good choice for companies doing business in the Asia Pacific region.

After doing some exploration and speaking with the .Asia registry, here is what we’ve found:

.Asia domains are used in Asia, their popularity varies depending on the specific country within the region and business categories.

1. Countries and Audiences

.Asia domain usage has more presence in countries within Southeast Asia, such as Singapore, Malaysia, Indonesia and Vietnam where businesses and organizations often seek to establish a regional identity that extends beyond their national boundaries. Other Asian countries rely more on their ccTLDs (e.g., .CN for China, .JP for Japan) for their online identities. As a Western company, using a .Asia domain in a marketing campaign, can be a good strategic choice to help you target the Asian audience.

2. .Asia domains for Regional Conferences and Events

Regional trade shows, awards and conferences in Asia favour using .Asia domains for event websites, marketing, and promotion to reach regional and international audiences. This makes sense, because by using .Asia domains, these events can target a wider Asian audience and attract enthusiasts from diverse cultural backgrounds and linguistic groups.

3. .Asia domains for Food and Cuisine

Asian cuisine has a global fan base whether it’s Sushi restaurants in China, or Thai places in New York. This also translates to the popularity of Asian food products and ingredients on eCommerce platforms. The rise of online food delivery services within the region, especially since the COVID-19 pandemic, further fuelled the demand for Asian food product eCommerce. .Asia domains are often used by restaurants and online grocers to highlight the cultural authenticity of the food products or cuisine offered on eCommerce platforms.

4. .Asia domains for News Outlets and Media Organizations

News outlets and magazines can be found online use .Asia domains to cater to a broad readership interested in comprehensive coverage of Asian news and trends, while retaining global recognition. Media outlets using .Asia domains may leverage this recognition to increase their international readership and regional influence.

5. .Asia domains for Travel and Tourism

This is a category that has long been popular with .Asia domains. Travel companies based in the Asia Pacific region use .Asia domains as part of their branding to highlight focus on providing cultural experiences, tours, and activities in various Asian countries. With the recovery of the travel and tourism industry in Asia post COVID-19, we can anticipate increase usage of .Asia domains in tourism across Asia.

If you have any questions, please feel free to reach out to your Account Manager or our Sales team.