May 31, 2021 - CentralNic Reseller Launches .EU Global Connection Campaign
FOR IMMEDIATE RELEASE
Today marks the kick off of a large scale campaign to support .EU registrations at CentralNic reseller brands, HEXONET and RRPproxy. With a sale price of €3 from May 31 - July 31, 2021 and a robust marketing rollout program, CentralNic Reseller will be empowering customers to connect locally while reaching global aspirations.
The .EU extension is a unique domain option in that it restricts registrations to European Union residents and businesses, ensuring a high level of trust and global recognition (full eligibility rules available here). The goal of the campaign is to capitalize on this successful ccTLD while reaching further heights by enabling reseller customers to connect with their clients to drive registrations and .EU usage.
Designed to appeal to SME customers, who have been particularly hit by the global pandemic, the 62 day campaign focuses on the theme of 'be local, think global'. Meaning connect locally, be proud of your roots, and reach for the world. The focus of the campaign is to empower CentralNic customers to actively promote to their customers with a story they can connect and relate to. In supporting this campaign, a variety of marketing efforts will begin rolling out with the launch, this includes: paid and organic digital and social media campaigns targeting both resellers and domain end users in the European Union; special white label content for resellers (available here); special email send outs; direct promotion outreach; and a variety of other initiatives.
From Marie Lanyon, Head of Marketing for the CentralNic Reseller Division, "We are proud to be launching this special .EU campaign. Group wide efforts have gone into preparing for this campaign and we feel particularly happy to be working with the .EU team to support SME businesses that have been impacted by our current shared global experience. Great stories start with .EU and we look forward to supporting our resellers and customers tell more of these stories."
For further details on this program or to connect with a sales representative to inquire on participating in this special program, please contact: